We opted for exclusive brands where the woman comes first. When designing the clothing looked at the needs of women. Sportswear should not just sit super delicious during exercise but every woman wants to also look fashionable before, during and after exercise.

If you're sportswear is sitting comfortable you can completely focus on your workout. Whether conducted inside or out, we have the perfect outfit for any sporty woman!

The brands we sell are only a few shops in the Netherlands for sale so you are sure that not everyone runs in the same outfit as you.





Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe. 

Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Kari`s Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop that creativity.

Being active in a male dominated sport, there were few brands for girls to choose gear from. Sponsors provided Kari with black and grey dominated, masculine skiwear. So sometimes, Kari would cut of the logo on her beanies and sew them on to her own designs. 

In between training and competing, you would find Kari knitting beanies and customizing her own ski wear. Creating designs that were to become so popular amongst friends and fellow skiers around the world, that in 2002 she decided to turn her hobby into business. And so the Kari Traa brand was born.

The Kari Traa collection has grown from that small selection of feminine headgear into a complete, extensive brand for active girls. A strong color palette, an unmistakable design and the highest technical quality is found in every item, from underwear to outerwear.

Even today, fond childhood memories, the rugged Norwegian nature, harsh weather conditions and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs. Sportswear designed to perfectly fit the female body, but still fulfill the needs of an active, sporty and adventurous lifestyle. For Kari there are no contradictions between style and performance.

ICANIWILL started as a post-it on Gustaf Ollas bathroom mirror and the company and brand was founded in 2012. During the last years ICANIWILL has grown to become a well known fitnessbrand with customers all over the world. The hashtag #icaniwill is very important to us and at the current time it has been used more then 1 000 000 times. 

Our goal is to see you succeed and we want to be a part of your journey. We create limited edition fitness apparel with focus on quality and design. We want you to wear our apparel with pride and use them over and over on your journey. We believe, and have proven, that the distance between dreams and reality consists of hard work in combination with determination. We truly believe that every individual can and will succeed! 

Whatever it takes 

Apparel anarchy is a new brand that was founded in early 2015 in Scandinavia. The inspiration comes from nature and environment there. The leggings will have trendy designs that are unlike any other brand.

The origin of the name Anarchy Apparel is the idea of ​​an individual athlete who stopped by anyone or anything late at to achieve his or her goals.

Anarchy Apparel uses beautiful fabrics that feel like a 2nd skin and do not hinder your movement during exercise. The dress is made of quick-drying material so that you can perform at tjidens your workout!

The leggings are very suitable for it hard to walk through the extra strap which is to the inside of the pants really do not descend to the foundation.

The leggings are "Squatproef" (does not show through and remain seated during the squat).




Het sportkledingmerk Babalú is opgericht in Medelline, Colombia begin jaren negentig. Met trendy sportkleding komt Babalú tegemoet aan de wens van vrouwen om er zelfs tijdens de workout hip uit te zien.

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2XU has since graced the bodies of multiple world champion athletes, become the official compression partner to some of the world’s best teams, and been the secret recovery weapon to most pro basketball and football teams.



Only Play is a brand for the active and sporty girl who is looking for challenges and is not afraid of change. Beauty and comfort go hand in hand. Only Play strives to be the best fitness brand on the market with the right styles at the right price ande right time. Only play reaches out to all ages and every different style, whetheryou like yoga or hittin the slopes. Shop Only Play hera at Hip to the Gym.


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